Part 1: Top 25 Viral Hooks

Hook Prompt #1

”If you like [insert commonly liked thing], then you’ll love [insert your product, service, or solution]!”

Explanation:

This hook capitalizes on the familiarity and fondness your audience has for a commonly liked thing to draw attention to your product or service. By associating your offering with something they already enjoy, you're enticing them to explore further.

Examples:

"If you enjoy peaceful walks in nature, then you'll cherish our eco-friendly hiking gear!"

"If you're passionate about coffee, then you'll be delighted by our artisanal coffee blends!"

Hook Prompt #2

Watch this video if you [insert common problem]…

Explanation:

This hook directs attention to a common problem experienced by your audience, offering a solution or valuable insights within your video content. By acknowledging their pain point upfront, you're encouraging viewers to engage with your content for potential solutions.

Examples:

"Watch this video if you're frustrated with clutter and disorganization at home..."

"Watch this video if you're struggling to find motivation to exercise regularly..."

Hook Prompt #3

“The #1 mistake every [insert your ideal follower] makes…”

Explanation:

This hook identifies a prevalent mistake made by your target audience, positioning yourself as an authority who can provide valuable guidance to help them avoid it. By highlighting this mistake, you're positioning your expertise as essential for their success.

Examples:

"The #1 mistake every beginner guitarist makes when learning how to play chords..."

"The #1 mistake every traveler makes when planning their first solo trip abroad..."

Hook Prompt #4

“The [insert noun] that [insert your title or profession] won’t tell you...”

Explanation:

This hook promises exclusive insights or hidden knowledge that distinguishes you from others in your profession or field. By offering a unique perspective or insider information, you're positioning yourself as an authority with valuable insights to share.

Examples:

"The investment tactic that financial advisors won't tell you about for achieving long-term financial freedom..."

"The unconventional approach fitness trainers won't share for breaking through plateaus and achieving peak performance..."

Hook Prompt #5

“If you can’t [insert common problem], keep watching...”

Explanation:

This hook captivates individuals experiencing a specific problem by acknowledging their struggle and encouraging them to continue watching for a potential solution or valuable insights.

Examples:

"If you can't overcome the fear of public speaking, keep watching..."

"If you can't seem to get a good night's sleep, keep watching..."

Hook Prompt #6

“If I could [insert timeframe or circumstance], I would do these [number] things differently!”

Explanation:

This hook allows you to reflect on a specific experience or period, offering insights into what you would change if given the opportunity. By sharing lessons learned and highlighting areas for improvement, you provide valuable wisdom to your audience

Examples:

"If I could redo my first year in business, I would approach these 5 strategies differently!”

"If I could revisit my fitness journey, I would tackle these 5 habits differently!”

Hook Prompt #7

“Breaking news! [insert news or announcement]

Explanation:

This hook employs the allure of breaking news to seize the attention of your audience, offering them exciting or pertinent information that piques their interest.

Examples:

“Breaking news! Game-changing innovations in artificial intelligence set to transform multiple industries!”

“Breaking news! Forbes announced digital marketing as the highest-paying remote job of 2024! “

Hook Prompt #8

“Stop! [insert alert or tip to avoid]”

Explanation:

This hook employs a sense of urgency to grab attention and provides valuable advice or tips to help individuals avoid potential pitfalls or negative outcomes.

Examples:

"Stop! Before you sign that contract, learn how to protect yourself from legal disputes!"

"Stop! Avoid these common dieting mistakes that can sabotage your weight loss goals!"

Hook Prompt #9

“Top 10 [insert strategy, technique, or thing to do]”

Explanation:

This hook offers a curated list of top strategies, techniques, or activities within your niche, providing valuable insights and actionable advice for your audience.

Examples:

"Top 10 Marketing Strategies for Growing Your Online Business!”

"Top 10 Workout Routines for Building Muscle and Strength!"

Hook Prompt #10

“The Best [insert the number 1 thing]”

Explanation:

This hook emphasizes the ultimate or most effective option within your niche, showcasing the top strategy, technique, or product to meet your audience's needs.

Examples:

"The Best Marketing Technique for Generating Leads and Sales!”

"The Best Photography Gear for Capturing Professional-Quality Shots!”

Hook Prompt #11

“Don’t [insert strategy, technique, or thing to not do]”

Explanation:

This hook serves as a cautionary message, alerting your audience to common pitfalls and mistakes they should steer clear of within your niche.

Examples:

"Don't Make These Critical Mistakes When Launching Your Startup Business!"

"Don't Fall for These Common Dieting Myths That Can Sabotage Your Weight Loss Goals!”

Hook Prompt #12

“[Insert new or complex topics], what you need to know.”

Explanation:

This hook aims to simplify and clarify new or complex topics, providing essential information and insights that benefit your audience.

Examples:

"Artificial Intelligence: What You Need to Know to Understand Its Impact on Our Future.”

"Digital Marketing Trends: What You Need to Know to Stay Ahead of the Competition.”

Hook Prompt #13

“You won’t believe this!”

Explanation:

This hook aims to captivate the audience's attention by hinting at something astonishing or unconventional, sparking curiosity and prompting them to delve deeper into the content to discover the surprising revelation.

Examples:

"You Won't Believe How Much You Can Earn with This Affiliate Marketing Strategy!”

"You won't believe the extraordinary impact of gratitude practices on mental health!”

Hook Prompt #14

“My exact [insert routine, strategy, or technique]...”

Explanation:

This hook promises to unveil the speaker's firsthand experience with a successful routine, strategy, or technique, providing a comprehensive breakdown of its components and demonstrating its effectiveness through personal testimony.

Examples:

"Discover my exact morning routine that kickstarts my day with energy and focus, setting the stage for productivity and success!”

"Reveal my exact meal prep plan that simplified healthy eating and saved time, allowing me to maintain nutritious habits amidst a busy schedule!”

Hook Prompt #15

“Discuss popular influencers, brands, or celebrities”

Explanation:

This hook involves discussing renowned influencers, brands, or celebrities relevant to your niche, aiming to captivate the audience's interest by analyzing their success strategies, branding techniques, or other notable aspects.

Examples:

"Let’s Explore the content creation process of top creators! “

“Let’s dissect the creative strategies that capture consumer attention and drive brand loyalty!”

Hook Prompt #16

Revealing the secrets

Explanation:

This hook entices the audience by promising to disclose concealed insights or tips that have the potential to benefit them significantly, fostering anticipation and engagement.

Examples:

"Revealing the secrets behind cultivating a growth mindset for personal and professional success!”

"Revealing the secrets behind viral social media content creation!”

Hook Prompt #17

"[Industry-related noun] I wish I knew earlier...”

Explanation:

This hook offers to share valuable insights or lessons learned in your industry, highlighting their significance and potential impact on the audience's own endeavors.

Examples:

"Negotiation tactics I wish I knew earlier in my business dealings..."

"SEO secrets I wish I knew earlier in my website's growth journey..."

Hook Prompt #18

"I lost [insert something you lost]”

Explanation:

This hook involves sharing a personal experience of loss to connect with the audience emotionally, offering insights on coping mechanisms or the journey to recovery.

Examples:

"I lost my savings in a failed investment, but it taught me invaluable lessons …”

"I lost my confidence after a series of setbacks, but I discovered inner strength …”

Hook Prompt #19

The word “you”.

Explanation:

This hook establishes a direct and personal connection with the audience by addressing them directly with the word "you," fostering a sense of relevance and relatability.

Examples:

"You have the power to achieve your dreams; take the first step today!"

"You are capable of overcoming any obstacle that comes your way; believe in yourself!"

Hook Prompt #20

“Reminder!”

Explanation:

This hook serves as a friendly reminder to your audience about something relevant to their lives or goals, offering encouragement or reinforcement of important principles.

Examples:

"Reminder: Consistency is key to success; keep showing up every day!"

"Reminder: It's okay to ask for help when you need it; you're not alone!"

Hook Prompt #21

“[Insert desired results] in [small time]”

Explanation:

This hook assures the audience of achieving desired results swiftly and efficiently within a condensed timeframe, aiming to capture immediate interest and attention.

Examples:

"Launch your online course and make your first sale in 30 days!"

"Improve your public speaking skills in 14 days!"

Hook Prompt #22

“Does anyone else hate...?”

Explanation:

This hook aims to connect with the audience by expressing shared frustrations or annoyances, fostering a sense of camaraderie and understanding.

Examples:

"Does anyone else hate the pressure of consistently coming up with new and engaging content ideas?”

"Does anyone else hate the feeling of isolation that sometimes comes with being a solopreneur?”

Hook Prompt #23

Why is no one talking about [insert topic that is not discussed enough]?”

Explanation:

This hook aims to shed light on a neglected or under-discussed topic, positioning the speaker as a thought leader in addressing it and prompting meaningful conversations and actions.

Examples:

"Why is no one talking about the importance of financial literacy in schools?”

"Why is no one talking about the long-term effects of screen time on children's development?”

Hook Prompt #24

“Unpopular opinion...”

Explanation:

This hook presents a distinctive or contrarian viewpoint to pique curiosity and stimulate discussion among the audience.

Examples:

"Unpopular opinion: Multitasking decreases productivity instead of enhancing it..."

"Unpopular opinion: Failure is just as important for success as success itself..."

Hook Prompt #25

“[Insert common goal in your niche] is so easy if you...”

Explanation:

This hook emphasizes the attainability of a common goal within your niche by offering actionable steps or advice that can lead to success.

Examples:

1. "Growing Your Audience is so Easy if You Implement Effective Marketing Strategies and Provide Value ”

2. "Following a meal plan is so easy if you schedule your meals ahead of time

Part 2: 50 Hooks For TikTok

Spoken Hooks

This one thing has helped me with [topic] more than anything

What's one thing everyone believes about [topic], but is actually a myth? I'll go first...

Stop doing this with your [topic].

DO this instead.

Everyone's talking about... / Why is everyone talking about…

If you're still doing [behaviour]

you're missing out on [topic]

5 weird [topic] habits that are making [person type] [positive outcome] eg. [social media] [coaches] [richer]

Can we be honest about [topic]?

The best [thing] I ever made/did.

I finally figured out how to [do thing/get result]. Here are the [5] steps I took to make it happen.

How to 10X your [result]

Here's how you're finally going to [get result] in [current year]

3 Ways you can get more [result] in [amount of time]

Why is no one talking about

[topic]?

Stop wasting time doing [behaviour]

What's the best way to [get result]? Let me show you…

Here's what happened when I [tried something]

Your [blank] isn't working... Here's why…

3 mistakes you're still making with [topic]

3 bizarre myths people still believe about [topic]

Smart [person type] are [getting result]. Here's how…

How to [get result/perform task] the easy way

This is really embarrassing…

Steal my [topic] strategy

I can't believe I didn't know this sooner…

This one [thing] will save you hours on [topic/process]

3 of the best kept secrets for/in [topic]

If you are [getting negative result], here are 3 ways to fix it

If you're like me and you [want result/struggle with problem], this is for you:

This is the secret [topic] hack that no one's talking about

Here's how I [got result] in 5 simple steps.

Visual Hooks

Walk up to reveal - with your camera facing forward (not selfie), walk up to see something or pick something up

Pan to reveal - Pan your camera from one side to another to reveal something special (great to use with a beat drop in music)

Enter from off camera - Slide, jump or peek into the frame

Sit at an angle and talk to someone off camera

Too shocked to speak - Cover your mouth like you're shocked (before you speak)

Hilarious prop - Use a household object as a prop to represent something else (like a detergent bottle as a phone)

Did you really say that? - Point at a comment (great for reply with video) and cover your face, close your eyes or take a deep breath

Text Hooks

This changes everything

Hot take

Truth bomb

They don't know…

Part 3: 29 Fill In The Blank Hooks

Hook 1

Prompt: Here’s your step by step plan to ____ (specific desired outcome)

Ex: Here’s your step by step plan to pass IELTS exam this summer

Hook 2

Prompt: Secret tool for ___ (your niche topic)

Ex: Secret tool for your clean skin

Hook 3

Prompt: Here’s your step by step plan to ____ (specific desired outcome)

Ex: Here’s your step by step plan to pass IELTS exam this summer

Hook 4

Prompt: TOP-10 ideas/tips to/ for ___ (niche/topic/specific desired outcome)

Ex: TOP-10 tips to have fresh mouth breath

Hook 5

Prompt: Exposing #1 mistake every beginner makes when ___ (specific desired outcome)

Ex: Exposing #1mistake every beginner makes when preparing for a marathon

Hook 6

Prompt: 3 things you need to know to ____ (specific desired outcome)

Ex: 3 things you need to know to learn English A1 level

Hook 7

Prompt: How to (Specific desired outcome) with(tool that your audience need to get desired outcome

Ex: How to loose weight with keto diet

Hook 8

Prompt: Simple ____ (your niche) hack

Ex: Simple flat belly hack

Hook 9

Prompt: (your niche/topic) is not just a (stereotype about your niche/topic)

Ex: Bitcoin is not just a cryptocurrency nowadays!

Hook 10

Prompt: The worst __ ( your niche/topic) That will ruin your_ (Specific desired outcome)

Ex: The worst real estate investment strategy that will ruin your wealth and money

Hook 11

Prompt: The best ____ (your niche/topic) strategy I ever learnt and used

Ex: The best affiliate marketing strategy I ever learnt and used

Hook 12

Prompt: Is you struggle to ___ (specific desired outcome) here’s what you should do

Ex: If you struggle to overcome your phobia here’s what you should do

Hook 13

Prompt: This is how you _(specific desired outcome) in (ideal timeframe)

Ex: This is how you get 100 credit score in the next 3 months

Hook 14

Prompt: Never ask this question in ____ (your niche)

Ex: Never ask this question in negotiations

Hook 15

Prompt: How I made ____(big result you made in your niche you are proud of)

Example: How I visited 10 countries last year

Hook 16

Prompt: _____ (your niche/topic) Toolkit

Hook 17

Prompt: How to _____ (specific desired outcome) with___ (ideal conditions all your customers have at the beginning)

Ex: How to visit any city in the world having $500 budget for traveling

Hook 18

Prompt: 4 reasons you have ___ (pain points/bad results your audience don’t want to have)

Ex: 4 reasons you have acne on your face

Hook 19

Prompt: 5 things I wish I knew earlier in ___ (your niche/topic)

Ex: 5 things I wish I knew earlier when raising kids

Hook 20

Prompt: The secret to ____ (specific desired outcome)

Ex: The secret to gain followers on Instagram

Hook 21

The biggest mistake all (target audience) when _(specific desired outcome)

Ex: The biggest mistake all athletes make when loosing weight

Hook 22

Prompt: STOP (biggest mistake your target audience typically makes) if you want (specific desired outcome)

Ex: STOP saying these things to your child when raising a daughter

Hook 23

Prompt: You can not achieve ___(specific desired outcome) if you still (bad habit your audience follows)

Ex: You can not achieve financial freedom if you still spend more than 40% of your income on yourself

Hook 24

Prompt: This is a reminder to take ___(your niche/topic) seriously

Example: This is a reminder to take cryptocurrency seriously

Hook 25

Prompt: Wanna____ (specific desired outcome) - listen up!

Ex: Wanna become a master in sales - listen up!

Hook 26

Prompt: Here’s the shortcut to___ (specific desired outcome)

Ex: Here’s the shortcut to build 5kg of muscles

Hook 27

Prompt: You need to stop____ (bad habit in your niche)

Ex: You need to stop have cheat meal days every other day!

Hook 28

This is going to be controversial, but…

Hook 29

Breaking News!